Name Pophal, Linda
Title/Department lecturer, management and marketing
Topic areas HR/employee relations (managing a remote workforce), digital marketing, PR/media relations, marketing research, content marketing/management, employee communication. Keywords: content marketing, PR, public relations, media relations, digital marketing, HR, human resource management, employee relations, employee communication, brand management.
Notes Linda Pophal, MA, PCM, SPHR, SHRM-SCP, is the founder and owner of Strategic Communications LLC, and a marketing and communication strategist with expertise in HR and employee relations, strategic planning, B2B content marketing, PR/media relations and social media. Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, personalized content to inform, motivate and engage audiences. Linda is accredited through the American Marketing Association and the Society for Human Resource Management. She is a digital marketing specialist with the State of Wisconsin's Center for Business Intelligence.